Quotation Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2017. I Smell It as If It Were Here: Can Scented Advertising Boost Product Appeal? ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title I Smell It as If It Were Here: Can Scented Advertising Boost Product Appeal?
Event ACR 2017 North America Conference
Year 2017
Date 26.10.-29.10.
Country United States/USA
Location San Diego (CA)

Associations

People
Ruzeviciute, Ruta (Former researcher)
Kamleitner, Bernadette (Details)
External
Biswas, Dipayan (University of South Florida, United States/USA)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Competence Center for Experimental Research WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
Google Scholar: Search