Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2017. Multidisciplinary Perspectives on Ownership. A Special Issue of ¿Perspektiven¿. Transfer. Werbeforschung & Praxis. 63 (3), 33-36.
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Status of publication | Published |
---|---|
Affiliation | External |
Type of publication | Journal article |
Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
WU-Journal-Rating new | MAR-D, STRAT-D |
Language | English |
Title | Multidisciplinary Perspectives on Ownership. A Special Issue of ¿Perspektiven¿ |
Volume | 63 |
Number | 3 |
Year | 2017 |
Page from | 33 |
Page to | 36 |
Reviewed? | Y |
DOI | na |
Open Access | N |
Associations
- People
- Koller, Monika (Details)
- Holub, Sandra (Former researcher)
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)