Weitzl, Wolfgang, Einwiller, Sabine. 2017. Investigating online complainants’ reactions to (un-)desired webcare responses. In Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation: Current and Future Trends, Developments and Challenges. Hrsg. Melewar, T.C.; Foroudi, Pantea; Jin, Zhongqi; Papasolomo, Ioanna; Melanthiou, Yioula, 99-100. Middlesex University, London: None.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Investigating online complainants¿ reactions to (un-)desired webcare responses |
| Title of whole publication | Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation: Current and Future Trends, Developments and Challenges. |
| Editor | Melewar, T.C.; Foroudi, Pantea; Jin, Zhongqi; Papasolomo, Ioanna; Melanthiou, Yioula |
| Page from | 99 |
| Page to | 100 |
| Location | Middlesex University, London |
| Year | 2017 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)