Kleber, Janet, Florack, Arnd, Peters, Ellen. 2017. What determines consumers’ price decisions? The influence of numeracy on the perception and elaboration of quantity information on product packages. International Convention of Psychological Science, Wien, Österreich, 23.03-25.03.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | What determines consumers¿ price decisions? The influence of numeracy on the perception and elaboration of quantity information on product packages |
| Event | International Convention of Psychological Science |
| Year | 2017 |
| Date | 23.03-25.03 |
| Country | Austria |
| Location | Wien |
Associations
- People
- Kleber, Janet (Former researcher)
- External
- Florack, Arnd (University of Vienna, Austria)
- Peters, Ellen (Ohio State University, United States/USA)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)