Lim, Sarah, van Osselaer, Stijn, Fuchs, Christoph, Schreier, Martin. 2016. Made for You: The Effect of Consumer Identification on Consumer Preference. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Made for You: The Effect of Consumer Identification on Consumer Preference |
| Event | ACR 2016, Association for Consumer Research Conference |
| Year | 2016 |
| Date | 27.10.-30.10. |
| Country | Germany |
| Location | Berlin |
Associations
- People
- Schreier, Martin (Details)
- External
- Fuchs, Christoph (Technical University of Munich, Germany)
- Lim, Sarah (Cornell University, United States/USA)
- van Osselaer, Stijn (Cornell University, United States/USA)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)