Schreier, Martin. 2017. When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding. Thought Leaders in Consumer-Based Strategy Conference 2017, Amsterdam, Niederlande, 19.05.-21.05.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding |
Event | Thought Leaders in Consumer-Based Strategy Conference 2017 |
Year | 2017 |
Date | 19.05.-21.05. |
Country | Netherlands |
Location | Amsterdam |
Associations
- People
- Schreier, Martin (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)