Schreier, Martin. 2017. When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding. Thought Leaders in Consumer-Based Strategy Conference 2017, Amsterdam, Niederlande, 19.05.-21.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding |
| Event | Thought Leaders in Consumer-Based Strategy Conference 2017 |
| Year | 2017 |
| Date | 19.05.-21.05. |
| Country | Netherlands |
| Location | Amsterdam |
Associations
- People
- Schreier, Martin (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)