Quotation Holub, Sandra. 2016. Besprechung von Brand Experience. An Jedem Touchpoint auf jeden Punkt begeistern. von BAETZGEN, Andreas (Hrsg.). Transfer. Werbeforschung & Praxis 3/16, 62-62.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Book or article review
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Reviewed work Brand Experience. An Jedem Touchpoint auf jeden Punkt begeistern.
Reviewed work's auhtor BAETZGEN, Andreas (Hrsg.)
Volume 3/16
Year 2016
Page from 62
Page to 62

Associations

People
Holub, Sandra (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
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