Holub, Sandra. 2016. Besprechung von Brand Experience. An Jedem Touchpoint auf jeden Punkt begeistern. von BAETZGEN, Andreas (Hrsg.). Transfer. Werbeforschung & Praxis 3/16, 62-62.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Book or article review |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Reviewed work | Brand Experience. An Jedem Touchpoint auf jeden Punkt begeistern. |
| Reviewed work's auhtor | BAETZGEN, Andreas (Hrsg.) |
| Volume | 3/16 |
| Year | 2016 |
| Page from | 62 |
| Page to | 62 |
Associations
- People
- Holub, Sandra (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)