Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. In 2017 Global Fashion Management Conference at Vienna Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 517-517. Seoul: -
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry |
| Title of whole publication | 2017 Global Fashion Management Conference at Vienna Proceedings |
| Editor | Global Alliance of Marketing & Management Associations |
| Page from | 517 |
| Page to | 517 |
| Location | Seoul |
| Publisher | - |
| Year | 2017 |
Associations
- People
- Simbrunner, Philipp (Details)
- Schlegelmilch, Bodo B. (Details)
- External
- Stacheneder, Verena (-, Austria)
- Organization
- Institute for International Marketing Management IN (Details)