Quotation Marckhgott, Eva. 2016. Besprechung von Verpackung ist Verführung, von Helene Karmasin. Transfer. Werbeforschung & Praxis 62 (1), 54-54.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book or article review
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Reviewed work Verpackung ist Verführung
Reviewed work's auhtor Helene Karmasin
Volume 62
Issue 1
Year 2016
Page from 54
Page to 54

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Marckhgott, Eva (Details)
Organization
Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
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