Quotation Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2017. The Impact of Display Ad Viewability on Advertising Effectiveness. 46th Conference of the European Marketing Academy (EMAC), Groningen, Niederlande, 23.05-26.05.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Impact of Display Ad Viewability on Advertising Effectiveness
Event 46th Conference of the European Marketing Academy (EMAC)
Year 2017
Date 23.05-26.05
Country Netherlands
Location Groningen

Associations

People
Uhl, Christina (Former researcher)
Abou Nabout, Nadia (Details)
External
Miller, Klaus (Universität Frankfurt, Germany)
Organization
Institute for Interactive Marketing and Social Media IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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