Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2017. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06.-10.06.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Online Content Monetization: The Effect of Paywalls on Influencer¿ Success |
Event | 39th INFORMS Marketing Science Conference |
Year | 2017 |
Date | 07.06.-10.06 |
Country | United States/USA |
Location | Los Angeles |
Associations
- People
- Hotz-Behofsits, Christian (Details)
- Wlömert, Nils (Details)
- Abou Nabout, Nadia (Details)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)