Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2017. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06.-10.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Online Content Monetization: The Effect of Paywalls on Influencer¿ Success |
| Event | 39th INFORMS Marketing Science Conference |
| Year | 2017 |
| Date | 07.06.-10.06 |
| Country | United States/USA |
| Location | Los Angeles |
Associations
- People
- Hotz-Behofsits, Christian (Details)
- Wlömert, Nils (Details)
- Abou Nabout, Nadia (Details)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)