Schlegelmilch, Bodo B., Quaas BSc (WU), MSc (WU), Christian N., Ambös, Ph.D., Tina C. 2017. Nivea and Friends: Beiersdorf’s Quest for an Optimal Strategy – Structure Alignment. Case Centre.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Case study |
| Language | English |
| Title | Nivea and Friends: Beiersdorf¿s Quest for an Optimal Strategy ¿ Structure Alignment |
| Source | Case Centre |
| Year | 2017 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Ambös, Ph.D., Tina C. (University of Geneva, Switzerland)
- Quaas BSc (WU), MSc (WU), Christian N. (Carlsberg Group, Germany)
- Organization
- Institute for International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)