Quotation Brindlmayer, Karl, Fisch, Jan Hendrik, Gudergan, Siggi. 2017. Why Do Firms with Dynamic Capabilities Buy Consultancy? The Case of Market Diversification. Strategic Management Society (SMS) Special Conference, Banff, Kanada, 02.06-04.06.




Firms face difficulties in their market diversification efforts, as they are limited in deploying their dynamic capabilities in and lack specific information about new markets. In response to these difficulties, firms may engage consultants for assistance. Drawing on the dynamic capabilities and information cost views, this study shows when and how consultants complement or substitute other information sources in market diversification efforts subject to the firm’s dynamic capabilities. Moderator-mediator analyses support hypotheses on a sample of 1,184 international market entries.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Why Do Firms with Dynamic Capabilities Buy Consultancy? The Case of Market Diversification
Event Strategic Management Society (SMS) Special Conference
Year 2017
Date 02.06-04.06
Country Canada
Location Banff
URL https://www.strategicmanagement.net/banff/overview/overview


Brindlmayer, Karl (Details)
Fisch, Jan Hendrik (Details)
Gudergan, Siggi (University of Newcastle, Australia)
International Business (Details)
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