Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. Summer AMA Conference American Marketing Association, San Francisco, Vereinigte Staaten/USA, 04.08-06.08.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry |
| Event | Summer AMA Conference American Marketing Association |
| Year | 2017 |
| Date | 04.08-06.08. |
| Country | United States/USA |
| Location | San Francisco |
Associations
- People
- Simbrunner, Philipp (Details)
- Schlegelmilch, Bodo B. (Details)
- External
- Stacheneder, Verena (unknown, Austria)
- Organization
- Institute for International Marketing Management IN (Details)