Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Influence of Different Types of Online Interaction on Brand Attitudes – A Cross-Cultural Analysis. 18th Academy of Marketing Science World Marketing Congress, Bari, Italien, 14.07-18.07.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Influence of Different Types of Online Interaction on Brand Attitudes ¿ A Cross-Cultural Analysis |
| Event | 18th Academy of Marketing Science World Marketing Congress |
| Year | 2015 |
| Date | 14.07-18.07. |
| Country | Italy |
| Location | Bari |
Associations
- People
- Zablocki, Agnieszka (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- External
- Houston, Michael (Carlson School of Management, United States/USA)
- Organization
- Institute for International Marketing Management IN (Details)