Zablocki, Agnieszka, Schlegelmilch, Bodo B., Schantl, Elena. 2017. Customer-Based-Brand Equity in the Digital Age – Development of a Theoretical Framework. 45th AMS Annual Conference, San Coronado, Vereinigte Staaten/USA, 24.05-26.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Customer-Based-Brand Equity in the Digital Age ¿ Development of a Theoretical Framework |
| Event | 45th AMS Annual Conference |
| Year | 2017 |
| Date | 24.05-26.05 |
| Country | United States/USA |
| Location | San Coronado |
Associations
- People
- Zablocki, Agnieszka (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- External
- Schantl, Elena (WU, Austria)
- Organization
- Institute for International Marketing Management IN (Details)