Zablocki, Agnieszka, Schlegelmilch, Bodo B., Schantl, Elena. 2017. A Theoretical Framework on the Influence of e-WOM on Customer-Based Brand Equity. 26th Annual CIMaR Conference Consortium for International Marketing Research, Florence, Italien, 20.06-23.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | A Theoretical Framework on the Influence of e-WOM on Customer-Based Brand Equity |
| Event | 26th Annual CIMaR Conference Consortium for International Marketing Research |
| Year | 2017 |
| Date | 20.06-23.06 |
| Country | Italy |
| Location | Florence |
Associations
- People
- Zablocki, Agnieszka (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- External
- Schantl, Elena (WU, Austria)
- Organization
- Institute for International Marketing Management IN (Details)