Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Cross-Cultural Differences in Cognitive Biases: Does Moral Licensing Work the Same Way in Europe and Asia? CIMaR Consortium for International Marketing Research 26th Annual Conference, Florence, Italien, 20.06-23.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Cross-Cultural Differences in Cognitive Biases: Does Moral Licensing Work the Same Way in Europe and Asia? |
| Event | CIMaR Consortium for International Marketing Research 26th Annual Conference |
| Year | 2017 |
| Date | 20.06-23.06 |
| Country | Italy |
| Location | Florence |
Associations
- People
- Simbrunner, Philipp (Details)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)