Penz, Elfriede, Zablocki, Agnieszka, Simbrunner, Philipp. 2017. The Influence of Need for Cognition, Web-Expertise and Trust on Online and Offline Information Search Behavior. AMS Academy of Marketing Science 45th Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05-26.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The Influence of Need for Cognition, Web-Expertise and Trust on Online and Offline Information Search Behavior |
| Event | AMS Academy of Marketing Science 45th Annual Conference |
| Year | 2017 |
| Date | 24.05-26.05 |
| Country | United States/USA |
| Location | San Diego |
Associations
- People
- Penz, Elfriede (Details)
- Zablocki, Agnieszka (Former researcher)
- Simbrunner, Philipp (Details)
- Organization
- Institute for International Marketing Management IN (Details)