Zipper, Viktoriya. 2018. JUST LEITERN: 125 YEARS OF EXPERIENCE FACE THE CHALLENGE OF GLOBALISATION. thecasecentre.org.
BibTeX
Abstract
This case describes an internationalization strategy and its implementation of a mature 125-year-old. family business, located in Lower Austria. This SME is worldwide at the top regarding the delivery of ladders for firefighters and rescue-teams. The company produces the goods mainly in Austria. Since the takeover by a new family member, a rapid internationalization has been implemented. Meanwhile, JUST Leitern is exporting in more than 15 foreign markets. Only the Ukrainian market, in spite of several trials, seems not to be possible to enter
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Case study |
| Language | English |
| Title | JUST LEITERN: 125 YEARS OF EXPERIENCE FACE THE CHALLENGE OF GLOBALISATION |
| Source | thecasecentre.org |
| Year | 2018 |
| URL | https://www.thecasecentre.org/educators/products/view?id=155136 |
Associations
- People
- Zipper, Viktoriya (Former researcher)
- Organization
- Department of Global Business and Trade DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5344 Foreign trade (Details)
- 6616 Slavonic studies (Details)