Kamleitner, Bernadette. 2017. Psychological Ownership. 11. Effizienztag "Paid, owned, earned, created Media. Konvergenz und Divergenz in der Mediaplanung" Berlin, 23.03.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | German |
| Title | Psychological Ownership |
| Event | 11. Effizienztag "Paid, owned, earned, created Media. Konvergenz und Divergenz in der Mediaplanung" |
| Location | Berlin |
| Date | March 23, 2017 |
Associations
- People
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)