Kamleitner, Bernadette. 2017. Psychological Ownership. 11. Effizienztag "Paid, owned, earned, created Media. Konvergenz und Divergenz in der Mediaplanung" Berlin, 23.03.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Unpublished lecture |
Language | German |
Title | Psychological Ownership |
Event | 11. Effizienztag "Paid, owned, earned, created Media. Konvergenz und Divergenz in der Mediaplanung" |
Location | Berlin |
Date | March 23, 2017 |
Associations
- People
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)