Quotation Kamleitner, Bernadette. 2017. Psychological Ownership. 11. Effizienztag "Paid, owned, earned, created Media. Konvergenz und Divergenz in der Mediaplanung" Berlin, 23.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language German
Title Psychological Ownership
Event 11. Effizienztag "Paid, owned, earned, created Media. Konvergenz und Divergenz in der Mediaplanung"
Location Berlin
Date March 23, 2017

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Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Competence Center for Experimental Research WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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