Quotation Janssen, Maarten C. W. , Teteryatnikova, Mariya. 2016. Horizontal Product Differentiation: Disclosure and Competition. Journal of Industrial Economics 64 (4), 589-620.




This paper studies the incentives to disclose horizontal product attributes in an environment where rms compete. With competition, two elements may play an important role, namely whether (i) rms can disclose only their own product characteristics or also those of their competitors, and whether (ii) competitors can react with their pricing decisions to the type of infor- mation disclosed. In all the possible cases that can arise, full revelation is an equilibrium outcome. More importantly, full disclosure is generically the unique equilibrium outcome when (i) advertising is comparative and (ii) prices are also advertised, that is, announced simultaneously with the information about product characteristics. When rms either do not engage in comparative advertising or do not advertise prices, many other nondisclosure equilibria exist.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Journal of Industrial Economics
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, STRAT-A, VW-B, WH-A
Language English
Title Horizontal Product Differentiation: Disclosure and Competition
Volume 64
Number 4
Year 2016
Page from 589
Page to 620
Reviewed? Y
URL http://homepage.univie.ac.at/mariya.teteryatnikova/Research/disclosure_revision4.pdf
DOI http://dx.doi.org/10.1111/joie.12104
JEL D43, D82, D83, M37


Teteryatnikova, Mariya (Former researcher)
Janssen, Maarten C. W. (Univ. Wien, Austria)
Department of Economics (Weiss) (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
1152 Game theory (Details)
5370 Industrial economics (Details)
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