Stange, Martin, Abou Nabout, Nadia, Uhl, Christina, Funk, Burkhard. 2016. The Reduced Customer Revenue of TV-Induced Online Shoppers. 38th INFORMS Marketing Science Conference, Shanghai, China, 16.06.-18.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The Reduced Customer Revenue of TV-Induced Online Shoppers |
| Event | 38th INFORMS Marketing Science Conference |
| Year | 2016 |
| Date | 16.06.-18.06. |
| Country | China |
| Location | Shanghai |
Associations
- People
- Stange, Martin (Former researcher)
- Abou Nabout, Nadia (Details)
- Uhl, Christina (Former researcher)
- External
- Funk, Burkhard (Universität Lüneburg, Germany)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)