Quotation Weitzl, Wolfgang, Einwiller, Sabine. 2017. Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells. International Conference on Corporate and Marketing Communications (CMC2017), Saragossa, Spanien, 04.05.-05.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells
Event International Conference on Corporate and Marketing Communications (CMC2017)
Year 2017
Date 04.05.-05.05.
Country Spain
Location Saragossa

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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