Weitzl, Wolfgang, Einwiller, Sabine. 2017. Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells. International Conference on Corporate and Marketing Communications (CMC2017), Saragossa, Spanien, 04.05.-05.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells |
| Event | International Conference on Corporate and Marketing Communications (CMC2017) |
| Year | 2017 |
| Date | 04.05.-05.05. |
| Country | Spain |
| Location | Saragossa |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)