Seiffert-Brockmann, Jens, Weitzl, Wolfgang. 2017. CSR and trust: A longitudinal analysis of CSR communication in the German press. BledCom, Bled, Slowenien, 30.06.-01.07.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | CSR and trust: A longitudinal analysis of CSR communication in the German press |
Event | BledCom |
Year | 2017 |
Date | 30.06.-01.07. |
Country | Slovenia |
Location | Bled |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Seiffert-Brockmann, Jens (University of Vienna, Austria)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)