Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon. 2017. Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures. Journal of Neuroscience, Psychology, and Economics, 10, (1), 24-41.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Neuroscience, Psychology and Economics |
| Citation Index | SSCI |
| WU-Journal-Rating new | STRAT-C, VW-D |
| Language | English |
| Title | Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures |
| Volume | 10 |
| Number | 1 |
| Year | 2017 |
| Page from | 24 |
| Page to | 41 |
| Reviewed? | Y |
| DOI | http://dx.doi.org/10.1037/npe0000067 |
| Open Access | N |
Associations
- People
- Koller, Monika (Details)
- External
- Bosshard, Shannon (University of Newcastle, Australia)
- Brenner, Gerhard (WU Vienna, Austria)
- Walla, Peter (University of Newcastle, Australia)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)