Quotation Süssenbach, Sophie, Kamleitner, Bernadette. 2018. Psychological ownership as a facilitator of sustainable behaviors. In: Psychological Ownership and Consumer Behavior, Hrsg. Joann Peck & Suzanne B. Shu, 227-238. Cham (CH): Springer.




Continued enjoyment of any good or system requires sustainable behavior. This holds in particular in the context of the environment. We currently use more resources than the environment is able to reproduce. Ways to instigate pro-environmental behaviors are needed. In this chapter we suggest that instigating psychological ownership may be a successful mechanism for triggering behaviors that help maintain the environment. We argue that psychological ownership helps combat most systematic barriers to sustainability and discuss potential mechanisms for instigating psychological ownership for abstract and ubiquitous systems such as the environment. We conclude with a discussion about implications for sustainability at large.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Psychological ownership as a facilitator of sustainable behaviors
Title of whole publication Psychological Ownership and Consumer Behavior
Editor Joann Peck & Suzanne B. Shu
Page from 227
Page to 238
Location Cham (CH)
Publisher Springer
Year 2018
Reviewed? Y
Open Access N


Süssenbach, Sophie (Former researcher)
Kamleitner, Bernadette (Details)
Institute for Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Competence Center for Experimental Research WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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