Sporn, Barbara, Rhoades, Gary. 2016. Global Positioning Strategy in Marketing to International Students, Anglo-American and Central European Style. ASHE Association for the Study of Higher Education, Annual Meeting, Columbus, Vereinigte Staaten/USA, 09.11.-12.11.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Global Positioning Strategy in Marketing to International Students, Anglo-American and Central European Style |
| Event | ASHE Association for the Study of Higher Education, Annual Meeting |
| Year | 2016 |
| Date | 09.11.-12.11. |
| Country | United States/USA |
| Location | Columbus |
Associations
- People
- Schachermayer-Sporn, Barbara (Details)
- External
- Rhoades, Gary (University of Arizona, United States/USA)
- Organization
- Institute for Higher Education Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5307 Business and management economics (Details)
- 5321 Market research (Details)
- 5324 Organizational research (Details)
- 5333 Business management (Details)
- 5350 Innovation research (Details)
- 5363 Non-profit-sector research (NPO, NPI) (Details)
- 5405 Empirical social research (Details)
- 5803 Educational research (Details)