Quotation Brindlmayer, Karl, Fisch, Jan Hendrik, Gudergan, Siggi. 2016. Engaging Local Experts At International Market Entry. Strategic Management Society (SMS) Annual Conference, Berlin, Deutschland, 17.09.-20.09.




Internationalizing firms (IFs) face difficulties in adapting home country business models to fit host country conditions, because they lack strategic information about host country conditions and are limited in deploying effectively their dynamic capabilities abroad. In response, IFs may engage host country experts (eg, consultants) to assist in refining their business models. In drawing on the dynamic capabilities view and information economics, this study explains how certain prior international experiences of the IF and access to strategic host country information assist in explaining when IFs engage local experts. Multilevel analysis drawing on a sample of 1,198 international market entries supports the hypothesized arguments.


Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Engaging Local Experts At International Market Entry
Event Strategic Management Society (SMS) Annual Conference
Year 2016
Date 17.09.-20.09.
Country Germany
Location Berlin


Brindlmayer, Karl (Details)
Fisch, Jan Hendrik (Details)
Gudergan, Siggi (University of Newcastle, Australia)
Institute for International Business (Fisch) (Details)
Google Scholar: Search