Quotation Neumayr, Michaela, Handy, Femida. 2019. Charitable Giving: What influences donors' choice among different causes? Voluntas: International Journal of Voluntary and Nonprofit Organizations. 30 (4), 783-799.




While the literature is replete with studies that identify factors explaining why people are likely to make monetary contributions, less is known about which particular charitable causes they are likely to choose and how much they donate to them. This article examines donor choice among eight different causes using survey data collected in 2011 for a nationally representative sample in Austria. In particular, the study investigates the role of individual-level factors: subjective dispositions such as empathic concern, trust, and religiosity, and resources such as education and income. We find that subjective dispositions rather predict a donor’s incidence of giving among causes but not the amount donated. Human resources, in contrast, are associated with both the incidence and the amount donated to particular causes, and they also mediate the impact of subjective dispositions. What is more, the study reveals that being asked to donate has the highest explanatory power regarding the incidence of giving among all causes investigated.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Voluntas: International Journal of Voluntary and Nonprofit Organizations
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAN-A, STRAT-B, WH-B
Language English
Title Charitable Giving: What influences donors' choice among different causes?
Volume 30
Number 4
Year 2019
Page from 783
Page to 799
Reviewed? Y
DOI http://dx.doi.org/10.1007/s11266-017-9843-3
Open Access N


Understanding Private Philanthropy in the European Context: What drives Charitable Giving and which Causes benefit?
Neumayr, Michaela (Details)
Handy, Femida (University of Pennsylvania, United States/USA)
Institute for Nonprofit Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5363 Non-profit-sector research (NPO, NPI) (Details)
5911 Social policy (Details)
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