Quotation Sengo Furtado, Filipe, Karpienko, Radoslaw, Reutterer, Thomas. 2016. Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews. In Marketing in the age of data, Hrsg. EMAC, 40-40. Oslo: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews
Title of whole publication Marketing in the age of data
Editor EMAC
Page from 40
Page to 40
Location Oslo
Year 2016

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People
Sengo Furtado, Filipe (Details)
Karpienko, Radoslaw (Former researcher)
Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
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