Einwiller, Sabine, Weitzl, Wolfgang. 2016. Book review. Besprechung von Business essentials for strategic communicators, von M. W. Ragas & R. Culp. Corporate Communications 21 (3), 409-413.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book or article review |
| Journal | Corporate Communications |
| Language | English |
| Title | Book review |
| Reviewed work | Business essentials for strategic communicators |
| Reviewed work's auhtor | M. W. Ragas & R. Culp |
| Volume | 21 |
| Issue | 3 |
| Year | 2016 |
| Page from | 409 |
| Page to | 413 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)