Quotation Zniva, Robert, Weitzl, Wolfgang. 2017. It is not how old you are but how you are old: A review on aging and consumer behavior. Management Review Quarterly 66 (-), 267-297.




The paper presents a review of 128 studies on the behavior of older consumers published in the last 35 years (from 1980 to 2014) in 35 peer-reviewed journals. The purpose of the procedure is twofold: First, we aim to summarize results on age-related changes in consumer research. Second, by doing so, we evaluate the relative importance of age-related factors (chronological, biological, psychological, and social age as wells as life events and life circumstances) in research on older consumers. Results of the review show that research on older consumers is still dominated by investigations using chronological age. Influences of other aspects of the aging process, although recommended by previous research reviews and providing valuable insights, are still playing a minor role in the investigation of consumer behavior. Research with alternative age measures is still in an early, exploratory stage and future studies should include specific aspects as well as multitheoretical models of aging.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Management Review Quarterly
WU-Journal-Rating new FIN-A, STRAT-C
Language English
Title It is not how old you are but how you are old: A review on aging and consumer behavior
Volume 66
Number -
Year 2017
Page from 267
Page to 297
Reviewed? Y
URL http://link.springer.com/article/10.1007/s11301-016-0121-z/fulltext.html
DOI http://dx.doi.org/10.1007/s11301-016-0121-z


Zniva, Robert (Details)
Weitzl, Wolfgang (Former researcher)
Marketing DP (Details)
Institute for Retailing & Data Science IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
3914 Gerontology (Details)
5320 Marketing (Details)
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