Weitzl, Wolfgang, Einwiller, Sabine. 2017. A Cross-Country Analysis of Consumer Online Badmouthing. 2017 ICA Annual Conference, San Diego, CA, Vereinigte Staaten/USA, 25.05.-29.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | A Cross-Country Analysis of Consumer Online Badmouthing |
| Event | 2017 ICA Annual Conference |
| Year | 2017 |
| Date | 25.05.-29.05. |
| Country | United States/USA |
| Location | San Diego, CA |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)