Weitzl, Wolfgang, Einwiller, Sabine. 2017. A Cross-Country Analysis of Consumer Online Badmouthing. 2017 ICA Annual Conference, San Diego, CA, Vereinigte Staaten/USA, 25.05.-29.05.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | A Cross-Country Analysis of Consumer Online Badmouthing |
Event | 2017 ICA Annual Conference |
Year | 2017 |
Date | 25.05.-29.05. |
Country | United States/USA |
Location | San Diego, CA |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)