Quotation Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. PharmAustria, 01.05.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Magazine/newspaper article
Language German
Title Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl
Title of journal PharmAustria
Year 2016
Date May 1, 2016

Associations

People
Kamleitner, Bernadette (Details)
Mengay, Till (Former researcher)
Holub, Sandra (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
Google Scholar: Search