Sudharshan, Devanathan, Mild, Andreas. 2017. Changes in Customer preference heterogeneity patterns: A Simulation Study. Journal of Modelling in Management 12 (2),
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Modelling in Management |
| Language | English |
| Title | Changes in Customer preference heterogeneity patterns: A Simulation Study |
| Volume | 12 |
| Number | 2 |
| Year | 2017 |
| Reviewed? | Y |
| DOI | http://dx.doi.org/10.1108/JM2-06-2015-0042 |
Associations
- People
- Mild, Andreas (Details)
- External
- Sudharshan, Devanathan (Gatton College of Business and Economics, United States/USA)
- Organization
- Institute for Production Management (Taudes) (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)