Quotation König, Michael, Neumayr, Lambert. 2017. Users’ resistance towards radical innovations: The case of the self-driving car. Transportation Research Part F: Traffic Psychology and Behaviour 44, 42-52.


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Abstract

In this paper we unpack and examine attitudes and potential barriers of end-users towards the self-driving car. We explore whether drivers have (mental) barriers and/or show resistance towards the self-driving car and, given such barriers and resistance are identified, investigate the main underlying reasons. Further, we suggest potential strategic implications for automotive companies and avenues to overcome, or at least mitigate, drivers’ barriers. The paper contributes to a better understanding of end-users’ opinions on radical innovations such as the self-driving car and strives to add value by linking scientific insights from both psychology as well as innovation literature. Only a limited number of studies so far have dealt with the potential barriers of users towards the self-driving car; therefore, it is our intent to provide first empirical evidence to trigger further research and foster a broader discussion on this relevant topic.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transportation Research Part F: Traffic Psychology and Behaviour
Citation Index SSCI
Language English
Title Users¿ resistance towards radical innovations: The case of the self-driving car
Volume 44
Year 2017
Page from 42
Page to 52
Reviewed? Y
DOI http://dx.doi.org/10.1016/j.trf.2016.10.013

Associations

People
König, Michael (Details)
External
Neumayr, Lambert (McKinsey, Austria)
Organization
Department of Strategy and Innovation DP (Details)
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