Kamleitner, Bernadette, Süssenbach, Sophie, Thürridl, Carina, Ruzeviciute, Ruta. 2016. This Brand is MINE: Brand Psychological Ownership as a Distinct Construct and Powerful Driver of Consumer Behavior. The Association for Consumer Research Conference (ACR) 2016, Berlin, Deutschland, 27.10.-30.10.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Poster presented at an academic conference or symposium |
| Language | English |
| Title | This Brand is MINE: Brand Psychological Ownership as a Distinct Construct and Powerful Driver of Consumer Behavior |
| Event | The Association for Consumer Research Conference (ACR) 2016 |
| Date | 27.10.-30.10. |
| Location | Berlin |
| Country | Germany |
| Year | 2016 |
Associations
- People
- Kamleitner, Bernadette (Details)
- Süssenbach, Sophie (Former researcher)
- Thürridl, Carina (Former researcher)
- Ruzeviciute, Ruta (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)