Quotation Marckhgott, Eva, Kamleitner, Bernadette. 2016. Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products. Association for Consumer Research Conference (ACR), Berlin, Deutschland, 27.10.-29.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products
Event Association for Consumer Research Conference (ACR)
Date 27.10.-29.10.
Location Berlin
Country Germany
Year 2016

Associations

People
Marckhgott, Eva (Details)
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
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