Weitzl, Wolfgang, Einwiller, Sabine. 2017. When Online Service Recovery Actions Backfire. In Proceedings of the 2017 AMA Winter Conference, Hrsg. American Marketing Association, 1-1. Orlando, FL: -
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | When Online Service Recovery Actions Backfire |
Title of whole publication | Proceedings of the 2017 AMA Winter Conference |
Editor | American Marketing Association |
Page from | 1 |
Page to | 1 |
Location | Orlando, FL |
Publisher | - |
Year | 2017 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)