Weitzl, Wolfgang, Einwiller, Sabine. 2017. When Online Service Recovery Actions Backfire. In Proceedings of the 2017 AMA Winter Conference, Hrsg. American Marketing Association, 1-1. Orlando, FL: -
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | When Online Service Recovery Actions Backfire |
| Title of whole publication | Proceedings of the 2017 AMA Winter Conference |
| Editor | American Marketing Association |
| Page from | 1 |
| Page to | 1 |
| Location | Orlando, FL |
| Publisher | - |
| Year | 2017 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Organization
- Marketing DP (Details)
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)