Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Einwiller, Sabine, Wagner, Udo. 2016. When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. 2016 Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews |
| Event | 2016 Association for Consumer Research Conference |
| Year | 2016 |
| Date | 27.10.-30.10. |
| Country | Germany |
| Location | Berlin |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Wagner, Udo (University of Vienna, Austria)
- Wolfsteiner, Elisabeth (University of Vienna, Austria)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)