Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-What-You-Want (PWYW) pricing for high-value priced services: potential, new and repeat customes. In Global Marketing Conference, Hrsg. GAMMA, 1-10. Hong Kong: None.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Pay-What-You-Want (PWYW) pricing for high-value priced services: potential, new and repeat customes |
| Title of whole publication | Global Marketing Conference |
| Editor | GAMMA |
| Page from | 1 |
| Page to | 10 |
| Location | Hong Kong |
| Year | 2016 |
Associations
- People
- Stangl, Brigitte (Former researcher)
- Kastner, Margit (Details)
- External
- Prayag, Girish (University of Canterbury, Christchurch, New Zealand)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5838 E-learning, telelearning (Details)