Wakonig, Julia, Kamleitner, Bernadette. 2016. The influence of self-quantification on individuals’ power perceptions. International Conference on Consumer Research (ICCR), Bonn, Deutschland, 26.09-27.09.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | The influence of self-quantification on individuals¿ power perceptions |
Event | International Conference on Consumer Research (ICCR) |
Year | 2016 |
Date | 26.09-27.09 |
Country | Germany |
Location | Bonn |
Associations
- People
- Kamleitner, Bernadette (Details)
- External
- Wakonig, Julia (Mazda Austria GmbH, Austria)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)