Quotation Kamleitner, Bernadette. 2016. Practical Applications of Psychological Ownership Theory in Marketing. Marketing expert guest lectures at the Mount, Mount Saint Mary College, NY, 20.04.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language English
Title Practical Applications of Psychological Ownership Theory in Marketing
Event Marketing expert guest lectures at the Mount
Location Mount Saint Mary College, NY
Date April 20, 2016

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Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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