Kamleitner, Bernadette. 2016. Practical Applications of Psychological Ownership Theory in Marketing. Marketing expert guest lectures at the Mount, Mount Saint Mary College, NY, 20.04.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | English |
| Title | Practical Applications of Psychological Ownership Theory in Marketing |
| Event | Marketing expert guest lectures at the Mount |
| Location | Mount Saint Mary College, NY |
| Date | April 20, 2016 |
Associations
- People
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)