Puck, Jonas and Mohr, Alexander and Holtbrügge, Dirk. 2006. Cultural convergence through web-based management techniques? The case of corporate web site recruiting. Journal of International Management 12 (2), 181-195.

RIS

@ARTICLE{Puck2006,
title = {Cultural convergence through web-based management techniques? The case of corporate web site recruiting},
author = {Jonas Puck and Alexander Mohr and Dirk Holtbrügge},
year = {2006},
doi = {http://dx.doi.org/10.1016/j.intman.2006.02.008},
volume = {12},
number = {2},
language = {EN},
pages = {181-195},
journal = {Journal of International Management},
abstract = {This paper empirically analyzes the influence of national culture on the comprehensiveness to which companies in different countries make use of corporate web site recruiting. Based on Hofstede's 4-Dimensions model of culture, four hypotheses are developed and tested against data from 420 companies in 14 countries. The results indicate that cultural effects are relevant even though a management technique is provided on the World Wide Web. Particularly, individualism has a strong influence on the use of corporate web site recruiting in different countries. Thus, the results lend support for the divergence approach in international management research.},
}