Zablocki, Agnieszka and Schlegelmilch, Bodo B. 2016. Conceptual Development of the Relationship Between Online Interactions and Brand Attitudes. 7th EMAC Regional Conference, Sarajevo, Bosnia and Herzegovina, Sarajevo, Bosnien-Herzegowina, 14.09.-16.09.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Conceptual Development of the Relationship Between Online Interactions and Brand Attitudes |
| Event | 7th EMAC Regional Conference, Sarajevo, Bosnia and Herzegovina |
| Year | 2016 |
| Date | 14.09.-16.09. |
| Country | Bosnia and Herzegowina |
| Location | Sarajevo |
Associations
- People
- Zablocki, Agnieszka (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)