Mende, Gina and Schons, Laura and Güntürkün, Baris Pascal and Wieseke, Jan and Schmitz, Christian. 2016. Joining Virtual Brand Communities - Does every Honeymoon have its' hangover? 10th International Conference of the Corporate Identity / Associations Research Group, Henley Business School, University of Reading, Großbritannien, 02.09.-04.09.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Joining Virtual Brand Communities - Does every Honeymoon have its' hangover? |
| Event | 10th International Conference of the Corporate Identity / Associations Research Group |
| Year | 2016 |
| Date | 02.09.-04.09. |
| Country | United Kingdom |
| Location | Henley Business School, University of Reading |
Associations
- People
- Güntürkün, Baris Pascal (Details)
- External
- Mende, Gina (University of Mannheim, Germany)
- Schmitz, Christian (Ruhr-University of Bochum, Germany)
- Schons, Laura (University of Mannheim, Germany)
- Wieseke, Jan (Ruhr-University of Bochum, Germany)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5532 Applied psychology (Details)