Quotation Havlicek, Carina Daniela, Marckhgott, Eva, Glatz, Daniela. 2016. Nothing Beats Quality? How Consumer Testing Signs Are Influencing the Evaluation of Print Ads. International Conference on Research in Advertising (ICORIA), Ljubljiana, Slowenien, 01.07-02.07.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Nothing Beats Quality? How Consumer Testing Signs Are Influencing the Evaluation of Print Ads
Event International Conference on Research in Advertising (ICORIA)
Year 2016
Date 01.07-02.07
Country Slovenia
Location Ljubljiana

Associations

People
Havlicek, Carina Daniela (Former researcher)
Marckhgott, Eva (Details)
External
Glatz, Daniela (Evolaris, Austria)
Organization
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
Google Scholar: Search