Penz, Elfriede and Hogg, Margaret K. 2015. The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. In: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment, Hrsg. Emerald, S. 149-180. Bingley: Emerald Group Publishing Limited.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings |
| Title of whole publication | A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment |
| Editor | Emerald |
| Page from | 149 |
| Page to | 180 |
| Location | Bingley |
| Publisher | Emerald Group Publishing Limited |
| Year | 2015 |
| Reviewed? | Y |
Associations
- People
- Penz, Elfriede (Details)
- External
- Hogg, Margaret K. (University of Lancaster, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)
- Competence Center for Empirical Research Methods WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5502 Occupational-, industrial psychology (Details)
- 5517 Organisational psychology (Details)