Weitzl, Wolfgang, Hutzinger, Clemens. 2017. An Unexpected Journey: The Influence of Social Media on Consumer Decision Making. In: Contemporary Issues in Social Media Marketing, Hrsg. B. Rishi, S. Bandyopadhyay, 149-161. New York, NY: Routledge.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | An Unexpected Journey: The Influence of Social Media on Consumer Decision Making |
| Title of whole publication | Contemporary Issues in Social Media Marketing |
| Editor | B. Rishi, S. Bandyopadhyay |
| Page from | 149 |
| Page to | 161 |
| Location | New York, NY |
| Publisher | Routledge |
| Year | 2017 |
| Reviewed? | Y |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Hutzinger, Clemens (University of Innsbruck, Austria)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)