Quotation Weitzl, Wolfgang, Hutzinger, Clemens. 2017. An Unexpected Journey: The Influence of Social Media on Consumer Decision Making. In: Contemporary Issues in Social Media Marketing, Hrsg. B. Rishi, S. Bandyopadhyay, 149-161. New York, NY: Routledge.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title An Unexpected Journey: The Influence of Social Media on Consumer Decision Making
Title of whole publication Contemporary Issues in Social Media Marketing
Editor B. Rishi, S. Bandyopadhyay
Page from 149
Page to 161
Location New York, NY
Publisher Routledge
Year 2017
Reviewed? Y

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Hutzinger, Clemens (University of Innsbruck, Austria)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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